This book is a parody of Silicon Valley culture chronicles the struggles, triumphs, celebrity encounters, political hobnobbing, and counterintuitive management philosophy of Fake Steve Jobs, in a fictional memoir.
The book has been spawned from the amazingly popular ‘The Secret Diary of Steve Jobs’ blog, which was actually written by Dan Lyons (Senior Editor of Forbes […]
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Option$ - The fake Steve Jobs Book
Book Review: The Anatomy of Buzz, by Emanuel Rosen
The Anatomy of Buzz: Creating Word-of-mouth Marketing
Lowest used price: £13.99 GBP
Paperback: 320 pages
Publisher: Profile Business; New Ed edition (15 Oct 2001)
Language English
ISBN-10: 1861976151
ISBN-13: 978-1861976154
Synopsis (From Amazon)
When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. Yet most marketing still focuses on advertising and […]