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The Long Tail: The Myth Explained, and how you can implement it

Unlike a lot of other boring business concepts, the long tail not only has promise, but can easily turn your business from ‘ok’ to ‘amazing’. The theory behind the long tail really isn’t that special, but if it is actually put in to effect correctly, then it becomes a monster, with continual repeat sales and a generally larger bank account!

The Basics If we look at Amazon.com as an example, unlike other conventional high street stores, Amazon is able to sell a far larger range from more obscure authors as well as still selling the big blockbuster names like Rowling or Tolkien. More >